We created a simple, but dynamic system of fewer elements that build a bold, confident brand presence for Castle Lite. It’s a look that comes directly from the new bottle label. The bottle is the first and last step in the development of this new Visual Brand Identity System.
The Green Ribbon
This simple, bold ribbon device zips and zaps around the Castle Lite world. It brings a distinct colour and shape that constantly refers back to the moment of truth – the product itself. As much as it comes from the bottle, it also always leads you back to it.
The other star in our Visual Brand Identity System is the Castle Lite Snowcastle. Here you see it rotated at precisely the same angle as the Green Ribbon. This little tilt brings the icon to life, making it even more dynamic.
We’ve defined a system where you can zoom into the Snowcastle. In this way, the device is amplified to deliver the brand’s Extra Cold credentials, even when only a pixel of information is visible.