Sport has the ability to unite all South Africans. When we’re united in celebrating sport, we’re truly One Nation, we’re One supporter’s team.
We used six historically unifying sporting moments to weave a single new fabric – the Fabric of the Nation. How? We got our hands on six original jerseys, the very jerseys that were worn on the field by the players.
Next, we created strips of ‘fabric’ by digitally capturing detailed sections of these jerseys. We then weaved and plaited these strips into one new ‘fabric’.
We used this one fabric to create a new jersey, One Jersey that unifies all three sports’ supporters through this sport filled year.
This One Jersey was pulled over our six cans to help celebrate those iconic sporting moments as we go into a year. If you did not already know, 2019 is AFCON Cup and double World Cup year (Cricket and Rugby).