Castle Lite Packaging

Castle Lite approached us to pitch to redesign their packaging and position the brand as the catalyst that, unlocks extraordinary enjoyment, with distinctive design that owns Cold and Premium.

Our solution used the colour of the bottle by creating negative transparent spaces in the design. The Castle barrel holding shape was evolved, and the ribbon graphic was simplified and refined. The barley illustration was also crafted to be more simple and modern, and a textured finish has been applied to the body label to align to the brands premium positioning.

Castle Lite Packaging