Everysun Form Design and Visual Identity

When it came to developing a new visual identity for one of South Africa’s most loved sunscreens, who better to do that than the crowd dedicated to sunshine? We wanted South Africans to see it on shelf and know it was designed inside and out to match their lifestyle in the sun.

We started at the beginning with a semiotics study on the market and the major players. What we found out was that Everysun fitted neatly into a mainstream, family holiday segment. We needed to highlight the smart science behind it as well as how well it works, for everyone from water babies to sports fanatics and beyond.