Posts

When it came to developing a new visual identity for one of South Africa’s most loved sunscreens, who better to do than the crowd dedicated to sunshine?

We wanted South Africans to see it on shelf and know it was designed inside and out to match their lifestyle in the sun.

We started at the beginning with a semiotics study on the market and the major players. What we found out was that Everysun fitted neatly into a mainstream, family holiday segment.

We needed to highlight the smart science behind it as well as how well it works, for everyone from water babies to sports fanatics and beyond.

We developed user-friendly bottle shapes to a define a new route in the packaging that fit into consumer’s lives and hands.

We created a colour palette that was bright and modern, evoking the feel of sunshine on the skin, blue water and fun times.

We wanted to reenergise the brand, making it contemporary by using minimalist design that said a lot without being too much.

By making the design simpler, we made sure that the eye fell on the important details without getting sidetracked.

It was important that we educated people on the importance of sunscreen, not just on weekends on the beach or at the pool, but as part of their everyday routine.

We used the Everysun icon as the basis for all our designs and layouts, bringing in stripped down iconography that highlighted all the places and times, sunscreen is a necessity. It was a clean way of communicating usage without being too prescriptive.


The broad range of products needed to fit together as a family, but differentiate themselves enough to make it clear whether the product is for family, children or sports people.

To do this, we designed a system of iconography. We made the sports design slightly more masculine cues and the anti-aging crème with higher cosmetic tones.

All in all we created a visual identity that stands out and modernises the brand for a bright future. 

Corporate gifts can be very drab. But, not for our friends and clients. This festive season, our company magic was delivered in a beautifully designed little Sunshine Cake box.

Not just any old box, but a box that told a short story in words and animated pictures.

Making the sunshine rise

When you slide the sleeve off, a little yellow sun rises over the horizon, it climbs above cloudy skies and zeniths as a full bright and happy yellow sun. The docking of the sun signals a delightful little call-out ‘You are our sunshine, our only sunshine’. Very sweet…

But, not nearly as sweet and delicious as the Sunshine Cake that you could bake with the ingredients in the box (and yes, Sunshine Cake is a thing, we didn’t make it up!). All you had to do was to mix and bake.

To add to the delight, we sourced Trayforma® board for the inner tray, allowing you to bake the cake in the gift box itself. The baking box ensured a consistently perfect result, because DID YOU KNOW THAT: the wrong volume baking tray is a leading cause to cake failure? Well, now you know.

To help us create the most amazing cake we asked Danielle Postma, an Ottolengi trained chef to help us with the recipe. And, we (and our friends and clients) can tell you it tastes great!

If you want to try your hand at a Sunshinegun Sunshine Cake, here’s the recipe…

Ingredients

For the cake:For the glaze:
· 140g (½ cup) plain yogurt
· 150g (1 cup) granulated sugar
· 3 large eggs
· 190g (1 ½ cups) all-purpose flour
· 2 tsp baking powder
· ½ tsp salt
· Lemon zest from 1 medium lemon
· 110g (½ cup) sunflower oil
· 60g (¼ cup) of fresh lemon juice
· 96g (¾ cup) of icing sugar

For the syrup:

· 60g (¼ cup) fresh lemon juice
· 96g (¾ cup) of castor sugar

Sunshine décor:
· Dried pineapple slices

Instructions

1. Preheat the oven to (175˚C).

2. Grease an 8-inch round cake and line the bottom with lightly oiled baking paper.

3. Mix the yogurt, sugar and eggs until well blended.

4. Add the flour, baking powder, salt and zest, mixing to just combine.

5. Add the oil and stir well until smooth.

6. Pour the batter into prepared pan.

7. Bake for 25-30 minutes or until the cake feels springy to the touch and a toothpick inserted into the centre comes out clean.

8. Dissolve the castor sugar and lemon juice in a small pan over medium heat and brush over the cake, allowing the syrup to seep into the cake.

9. Once the cake is cool, combine the powdered sugar and lemon juice, and pour the glaze over the cake.

10. Top with dried pineapple.

Nando’s PERi-Gin and PERi-Moonshine is a limited edition small batch series of 600 bottles, handmade and assembled by a craft distiller in downtown Johannesburg. The alcohol is infused with Nando’s beloved PERi-PERi chillies making each sip a uniquely warm and friendly affair.

To celebrate provenance and to bring this story more to life we travelled to Mozambique where we collected bucket loads of rich gray soil from the PERi-farm fields.

Back home, we used this soil in a mixture, into which each bottle was carefully dipped, ending up with a bottle that looks like it’s just been plucked from the earth.

The result was a PERi-Gin and PERi-Moonshine that not only tasted of PERi-PERi, but also carried with it the very soil that the good stuff grows in.

This gin and moonshine comes to you ‘Da nossa terra’ (from our soil).