• Design culture

The new mainstream are:

– Gender fluid
– Globally aware
– Hyper-connected
– Socially conscious
– Financially burdened
– Authenticity seeking
– Politically disenfranchised
– Brand savvy, bullshit detectors…

Their expectations of brands, and how they engage brands is different from anything the world has ever seen which means… its time to stop interrupting what entertains clients and start being what entertains them.

Great value can be unleashed through design – becoming part of culture is the key!