Welcome to our new Brand Strategy Consultancy.

Silverbullet helps brands to connect with the hearts and minds of the people who buy, make and promote brands.

By mixing rigour and creativity 1:1, we’re able to craft more compelling propositions and sketch out more inspiring interactions between brands and their fans.

We build brands that are…

Committed
to purpose

Brands that know who they are, what they believe in, and the difference they want to make, are the ones that change the world.

Connected
to culture

Iconic brands know that people and cultures are nuanced and fluid, and they make a sincere effort to be present in their worlds.

Consistent
in delivery

Winning brands understand the power of consistency and create alignment between how they look, speak, and provide experiences.

Our Clients

Even in strategy, emotion rules

Us humans are far more emotional than we are rational, so we help companies adopt a visceral approach to brand development.

All brands exist inside cultural contexts, and we start by uncovering the human truths within them. Then we identify customer needs, competitor approaches, and company strengths. That way, we’re able to craft brand concepts and stories that speak from the heart and connect powerfully with the soul.

Mixing science and magic

By blending vigorous strategy and bold creativity, we’re able to define brand concepts and stories that really hit home.

This gives everyone from company employees to agencies a more instinctive understanding of what a brand is setting out to accomplish. Soon, brands find themselves looking, speaking, and behaving more authentically wherever they show up.

Streamlining brand architecture

Some brands end up with fairly complex portfolios over time which can create drag on their marketing efforts, and confusion for their customers. Because we’re passionate about driving efficiency and optimisation, we help find the right balance between one-brand efficiency and multi-brand specialisation. In other words, we ensure you have as few brands as possible, but as many as you need.

Silverbullet Services

Insight

Markets are moving faster than ever, and traditional research often takes too long for its results to stay reliable. So we combine available data and then do quick-dives into prevailing attitudes, cultural trends and stakeholder needs. Through dipstick immersions, online surveys and quickly assembled consumer panels, we’re able to pinpoint insights while they still matter!  

  • Brand Health

  • Customer Decision Drivers

  • Category Semiotics

  • Competitor Landscape Audits

  • Category Trends and Benchmarks

Strategy

Academic abstractions can slow things down and cause confusion. Our brand strategies bring clarity instead. They’re easily understood game plans that describe how brands will delight their fans, and outflank their opponents. We do this by creating an image in the mind and a feeling in the gut about what a brand’s setting out to accomplish, and why.

  • Brand Purpose and Character

  • Brand Architecture

  • Naming and Nomenclature Systems

  • Brand Voice Definition

  • Brand-Driven UX Frameworks

  • Brand-Driven Customer Journeys and Experience Principles

Engagement

Getting everyone in an organisation on the same page isn’t always easy. But through psychology and experience design, we’re able to go beyond traditional internal comms to deliver engagements that bring everyone together and drive lasting behavioural change.

  • Internal Culture Assessment

  • Internal Brand Communication

  • Employee Engagement Programmes

  • Inspirational Agency Briefs

  • Brand Playbooks

Charles Erasmus

Head of Strategy and Design Thinking

Charles is an experienced brand strategist with a demonstrated history of working with many of EMEA’s most iconic brands.

His work includes problem solving for Telecoms, Financial Services, Hospitality, FMCG, and Automotive clients. Passionate about delving deeper into cultural and lifestyle insights, he is particularly skilled at crafting brand stories and experiences that speak from the heart of the brand to the soul of the customer.

Returning home after a 4-year stint as a Strategy Director in Dubai, Charles now heads up the strategic consulting offer at Sunshinegun for our clients at home and around the world.

Contact us